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Many product developers wish they could work more like a startup, with small, nimble teams capable of making quick decisions. But for many businesses, pivoting swiftly to capture new opportunities is easier said than done.That’s where this practical guide comes in.
The Customer-Driven Playbook details a complete end-to-end process to help anyone, from a small team to a large organization, learn from their customers, conceptualize new ideas, and build products their customers will love. By consolidating theory from various Lean books into an easy-to-understand framework and step-by-step playbook, this book provides a way to operationalize and scale lean principles across teams, divisions, disciplines, and organizations.

You can leverage the examples and guides in this book at any stage in your product’s lifecycle to experience immediate results. With a common framework and cadence your team will have the tools they need to delight your customers.
The Customer-Driven Playbook will help team leads, researchers, designers, engineers, and product managers discover new business opportunities and uncover innovations for established products as well.

Learn about your customers and identify opportunities to conceptualize new ideas and refine the quality of your offering
Use specific activities to help unblock teams and move them to the “next step”
Apply the book’s lessons to brand new or existing well-established products

From the brand



Product Development & Design



Sharing the knowledge of experts

O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.

Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.

ASIN ‏ : ‎ 149198127X
Publisher ‏ : ‎ O’Reilly Media; 1st edition (July 25, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 251 pages
ISBN-10 ‏ : ‎ 9781491981276
ISBN-13 ‏ : ‎ 978-1491981276
Item Weight ‏ : ‎ 1.47 pounds
Dimensions ‏ : ‎ 7.01 x 0.53 x 9.17 inches


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