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This audiobook covers how to assess whether your business is ready for franchising, the benefits of and alternatives to franchising and how to evaluate the financial feasibility of franchising your business.

It outlines a franchising road map which will help you to create a franchise action plan and make it happen.

Regardless of whether you want to expand into new markets at home or overseas, increase your geographical reach, grow your business with minimal capital investment or reduce cost – franchising your business can give you the competitive edge you need to dominate your market.


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