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The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.
Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book’s strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.
ASIN : B00R6BGB4K
Publisher : Routledge; 2nd edition (December 18, 2014)
Publication date : December 18, 2014
Language : English
File size : 2105 KB
Simultaneous device usage : Up to 4 simultaneous devices, per publisher limits
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 472 pages
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