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“ The most practical book ever written about modern digital marketing” – Jay Baer. The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about… • Practical approaches to search engine optimization, social media, and email marketing • The social, analytical, and creative aspects of modern marketing • The theory and practice behind content marketing • Analytics tips for ongoing marketing optimization and improvements This 6th edition has been updated to reflect new technologies and marketing trends. “Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know.” — Adam Franklin & Toby Jenkins, authors, Web Marketing That Works “I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’ s required reading for everyone who works for Arment Dietrich.” — Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks

Publisher ‏ : ‎ Orbit Media Studios, Inc; Sixth edition (October 1, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 376 pages
ISBN-10 ‏ : ‎ 1732046581
ISBN-13 ‏ : ‎ 978-1732046580
Item Weight ‏ : ‎ 1.68 pounds
Dimensions ‏ : ‎ 8 x 0.8 x 10 inches


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