(as of Mar 18,2023 01:36:23 UTC – Details)
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For undergraduate and graduate courses in consumer behavior.
Strategic applications for understanding consumer behavior
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
ASIN : B07R8FZRHN
Publisher : Pearson; 12th edition (March 14, 2018)
Publication date : March 14, 2018
Language : English
File size : 30833 KB
Simultaneous device usage : Up to 2 simultaneous devices, per publisher limits
Text-to-Speech : Not enabled
Enhanced typesetting : Not Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : Not Enabled
Print length : 512 pages