(as of Mar 19,2023 19:37:24 UTC – Details)
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.
In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
ASIN : 0134129938
Publisher : Pearson; 12th edition (January 14, 2016)
Language : English
Hardcover : 624 pages
ISBN-10 : 9780134129938
ISBN-13 : 978-0134129938
Item Weight : 3.05 pounds
Dimensions : 8.8 x 1.45 x 11.15 inches