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You Win. They Lose!
It is estimated that over 60 percent of sales have fierce competition. Seller that have a competitive strategy come out winning and those that just react tend to lose. It’s a chess game.
In Checkmate: Mastering Competitive Sales Strategy, you will learn five key strategies to “Outsmart your Competition” that you can immediately use, even if you don’t have the best or lowest price solution. Competitive strategy isn’t about creating advantage, but proactively creating disadvantage for the competition!
The strategy is preemptive and starts at the beginning of a sales cycle. The goal is to take business away from competitors and aggressively control the outcomes of every competitive engagement!
Competitive Sales Strategy is not competitive intelligence. Intelligence is designed to provide the strengths and weaknesses of your competition. Competitive Strategy gives you the tools to use the intelligence to win!
It’s a Zero-Sum Game! You win, They Lose… Checkmate
ASIN : B0BN61ZC2M
Publisher : Independently published (November 28, 2022)
Language : English
Paperback : 190 pages
ISBN-13 : 979-8364660985
Item Weight : 10.2 ounces
Dimensions : 6 x 0.43 x 9 inches
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